بهینه سازی نرخ تبدیل

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امروز می خواهیم با یک خبر غمگین آغاز کنیم؛ فقط یک پنجم از کسب و کارها از نرخ تبدیلشان راضی هستند. فقط یک پنجم!
به همین دلیل است کسب و کارهای باهوش و زرنگ بهینه سازی نرخ تبدیل را یکی از بخش های اساسی استراتژی بازاریابی دیجیتالی خود می دانند.

تبدیل فقط به معنی فروش نیست. شما می توانید هرطور بخواهید این عبارت را تعریف کنید. فقط با ارایه تعریف شخصی است که می توانید تجربه کسب و کارتان را بهبود ببخشید.
نکته اصلی این است که اگر می خواهید نرخ تبدیل کسب و کارتان را بهبود ببخشید، باید یاد بگیرید که حرف هایتان را بهتر بیان کنید و تجربه کاربری را بهتر کنید. آن وقت مخاطبان شما حاضرند هرکاری بخواهید انجام دهند.
در این راهنما به بنیان های یک استراتژی بازاریابی دیجیتال موفق پرداخته ایم. بحث از محتوا و شبکه های اجتماعی آغاز شد و سپس نکته هایی درباره بازاریابی ایمیلی و تجزیه و تحلیل سئو را بیان کردیم. اما برای موفقیت به عنوان یک بازاریاب دیجیتالی، باید یاد بگیرید که چگونه بازاریابی خود را به مرور زمان ارتقا دهید. تغییرات کوچکی که یک درصد بازدهی را به ده درصد بازدهی یا حتی بیشتر تبدیل می کنند.
در این بخش شیوه بهینه سازی، فرایند قابل تکراری برای ارتقای وب سایت، را یاد می گیریم. با اصطلاحات تخصصی مربوطه آشنا می شویم و معیارهایی که باید بر آن ها متمرکز شوید و سنجه هایی که باید اندازه گیری کنید را بررسی می کنیم.

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مریم کریمی

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کارشناس ارشد زبان و ادبیات فارسی هستم. دوره کارشناسی را در دانشگاه اصفهان و کارشناسی ارشد را در دانشگاه الزهرا گذراندم. زبان، ادبیات، فرهنگ و هنر کشورهای مختلف برایم جذابند.

 زبان انگلیسی را در موسسه گویش آموختم و هم اکنون درحال یادگیری زبان عربی در کانون زبان ایران هستم.

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