هدایت مصرف کننده از طریق اکوسیستم محتوای کامل

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ظهور فناوری بازاریابی برنامه دار، می تواند انقلابی در شیوه هدایت مشتری در سفر ارزش مشتری ایجاد کند. در این شیوه افراد می توانند در یک اکوسیستم پویای محتوا، سفر ارزش شخصی متناسب با نیازهای خود را تجربه کنند. می توانیم بگوییم تا به امروز تکنولوژی برنامه ریزی شده بر ارایه تبلیغات شخصی تر متمرکز بوده است. این سیستم فعالیت های شما را در اینترنت دنبال می کند و تبلیغات را بر اساس جستجوهای اینترنتی به شما نشان می دهد. اگر از همین اصول برای تولید محتوای کامل استفاده کنیم، به نتیجه های فوق العاده ای خواهیم رسید.
با کمک این اطلاعات می فهمیم که در مراحل مختلف سفر ارزش مشتری، چه محتوایی تولید کنیم و آن را از طریق چه کانالی عرضه کنیم. همچنین می توانیم شخصی کردن سفر ارزش مشتری را ساده تر کنیم. برای مثال فرض می کنیم تبلیغات دیجیتالی یکی از ستون های کلیدی محتوا باشند در مرحله آغاز سفر، یعنی مرحله کشف، باشند. در این صورت می توانیم از تکنولوژی برنامه دار استفاده کنیم تا به مشتری اطمینان دهیم که در مرحله بعدی سفر محتوای بیشتری از طریق کانال های متناسب دریافت می کند. می توانیم از اطلاعات در هر بخش از سفر مشتری کمک بگیریم تا مناسب ترین محتوا را در متناسب ترین کانال نشان دهیم. این گونه سفر ارزش مشتری پویاتر خواهد بود. ناربو در راه تولید محتوای کامل همراه شماست.

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