بازاریابی محتوا چیست؟

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هرچه پیش می رویم بازاریابی سنتی بیشتر بی تاثیر می شود. به عنوان یک بازاریاب آینده نگر می دانید که باید راه های بهتری وجود داشته باشد. چطور است بازاریابی محتوا را امتحان کنید؟ تیم ناربو امروز شما را با بازاریابی محتوا آشنا می کند. محتوای مفید باید در مرکز پروژه بازاریابی قرار بگیرد.

بازاریابی محتوا یک رویکرد بازاریابی استراتژیک است که بر تولید و توزیع محتوای ارزشمند، مناسب و موثر تمرکز دارد. این محتوا برای جذب و حفظ مخاطب مشخص و درنهایت رفتار مشتری سودآور تولید می شود.

به جای ارایه محصولات و خدمات شرکت خود، محتوای مفید و مناسبی برای مشتری های بالقوه و بالفعل خود تولید می کنید که به آن ها کمک می کند مشکلات خود را حل کنند.

برندهای پیشرو از بازاریابی محتوا استفاده می کنند

تحقیقات سالانه تیم بازاریابی دیجیتال ناربو نشان می دهد که بیشتر بازاریابان از بازاریابی محتوا استفاده می کنند. در حقیقت تعداد زیادی از سازمان های برجسته در سطح جهان مانند P&G، مایکروسافت، سیسکو سیستم و جان دیراز استراتژی بازاریابی محتوا کمک می گیرند.

کسب و کارهای نوپا و مغازه های کوچک سراسر جهان هم بازاریابی محتوا را به کار می برند. چرا؟ چون موثر است!

بازاریابی محتوا هزینه های بازاریابی را کاهش می دهد و برای مشتریان هم مفید است.

سه مزیت اصلی بازاریابی محتوا؛

  • افزایش فروش
  • صرفه جویی در هزینه ها
  • مشتریان بهتر و وفادارتر

محتوا اکنون و آینده بازاریابی است

به ابتدای مطلب برگردید و تعریف بازاریابی محتوا را دوباره بخوانید، اما این بار دو واژه «ارزشمند» و «مناسب» را حذف کنید. تفاوت بازاریابی محتوا با دیگر زباله های اطلاعاتی که یک شرکت تولید می کند تا چیزهایش را بفروشد دقیقا در

همین دو واژه نهفته است.

شرکت ها به طور مداوم اطلاعاتی برای ما می فرستند. اما این اطلاعات ارزشمند و مناسب نیستند. به همین دلیل است که بازاریابی محتوا در محیط بازاریابی امروز که هر شخص روزانه هزاران پیام دریافت می کند، شاخص و مورد

توجه است.

بازاریابی بدون محتوای عالی غیرممکن است

مهم نیست از کدام تاکتیک بازاریابی استفاده می کنید، بازاریابی محتوا باید بخشی از فرایند بازاریابی شما باشد. بازاریابی محتوا از دیگر مراحل فرایند بازاریابی جدا نیست. محتوای باکیفیت بخشی از همه انواع بازاریابی است.

بازاریابی شبکه های اجتماعی: استراتژی بازاریابی محتوا مرحله پیش از بازاریابی شبکه های اجتماعی است.

سئو: موتورهای جستجو به کسب و کارهایی پاداش می دهند که محتوای باکیفیت و موثر منتشر می کنند.

PR: استراتژی های PR موفق مشکلات موردتوجه مخاطب را هدف قرار می دهند و به کسب و کار آن ها توجهی ندارند.

PPC: برای موثر بودن PPC به محتوای فوق العاده عالی نیاز دارید.

بازاریابی ورودی: محتوا کلید ورود به این استراتژی است.

استراتژی محتوا: بازاریابی محتوا بخش اساسی این استراتژی است.

اگر مشتری منتظر دریافت اطلاعات شما باشد چه؟ اگر به محض دریافت محتوا 15، 30 یا 45 دقیقه وقت برای آن صرف کند چه؟ اگر محتوای شما را با دوستان و آشنایان خود به اشتراک بگذارد چه؟

اگر هیجان زده شده اید و دوست دارید اطلاعات بیشتری کسب کنید، تیم ناربو آماده است تا به کمک شما بیاید. اگر فرصت کافی برای تولید محتوای باکیفیت ندارید، بازاریابی محتوای خود را به ما بسپارید.

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مریم کریمی

درباره نویسنده

کارشناس ارشد زبان و ادبیات فارسی هستم. دوره کارشناسی را در دانشگاه اصفهان و کارشناسی ارشد را در دانشگاه الزهرا گذراندم. زبان، ادبیات، فرهنگ و هنر کشورهای مختلف برایم جذابند.

 زبان انگلیسی را در موسسه گویش آموختم و هم اکنون درحال یادگیری زبان عربی در کانون زبان ایران هستم.

شبکه های اجتماعی ناربو

 
کتابچه

لطفا برای دریافت رایگان کتابچه بازاریابی محتوا اطلاعات خود را وارد کنید.

ثبت نام طرح رایگان
همراه عزیز ناربو،

خوشحالیم که مایل هستید جز اولین کاربران سرویس جدید ناربو باشید. امیدواریم این سرویس بتواند مدیریت پروژه‌های ترجمه شما را ساده کند و کیفیت‌ ترجمه‌های شما ارتقا پیدا کند.

لطفا فرم زیر را تکمیل کنید تا برای ارائه اطلاعات تکمیلی با شما تماس بگیریم. همچنین در زمان رونمایی از این سرویس شما اولین نفری خواهید بود که از آن مطلع می‌شوید و تا 2 ماه امکان استفاده از سرویس با 50% تخفیف برای شما امکان پذیر خواهد بود

ثبت نام طرح فردی
همراه عزیز ناربو،

خوشحالیم که مایل هستید جز اولین کاربران سرویس جدید ناربو باشید. امیدواریم این سرویس بتواند مدیریت پروژه‌های ترجمه شما را ساده کند و کیفیت‌ ترجمه‌های شما ارتقا پیدا کند.

لطفا فرم زیر را تکمیل کنید تا برای ارائه اطلاعات تکمیلی با شما تماس بگیریم. همچنین در زمان رونمایی از این سرویس شما اولین نفری خواهید بود که از آن مطلع می‌شوید و تا 2 ماه امکان استفاده از سرویس با 50% تخفیف برای شما امکان پذیر خواهد بود

ثبت نام طرح گروهی
همراه عزیز ناربو،

خوشحالیم که مایل هستید جز اولین کاربران سرویس جدید ناربو باشید. امیدواریم این سرویس بتواند مدیریت پروژه‌های ترجمه شما را ساده کند و کیفیت‌ ترجمه‌های شما ارتقا پیدا کند.

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